Top 5 Communication Apps Performance in Ghana: Q4 2023

The fourth quarter of 2023 saw notable activity across the top communication apps in Ghana. Here’s a detailed look at the performance of Truecaller: AI Call Blocker, Snapchat, Numero eSIM: Virtual Number, Telegram, and 2nd Phone Number - Call & Text.

Truecaller: AI Call Blocker maintained a steady rate of weekly downloads, with a notable peak of 16K in mid-October. Revenue showed consistent performance, averaging around $350 per week, peaking at $435 in the last week of December. Active users remained relatively stable, fluctuating around 2.3M throughout the quarter.

Snapchat exhibited strong download numbers, reaching up to 62K in late October. The app’s revenue followed an upward trend, peaking at $1.7K in the final week of December. Active user numbers were robust, consistently surpassing 3.3M and hitting 3.5M towards the end of the quarter.

Numero eSIM: Virtual Number experienced a significant increase in downloads in early December, soaring to 1.8K. Revenue remained stable, hovering around $200 per week with a peak of $257 in mid-October. Active users saw a notable rise, reaching around 6.4K in early December before slightly declining towards the end of the quarter.

Telegram showed a consistent download rate, peaking at 57K in late October. Revenue remained steady, averaging $200 per week, with a high of $244 in mid-October. Active users fluctuated slightly but stayed strong around 2.4M throughout the quarter.

2nd Phone Number - Call & Text had modest download numbers, ranging between 200 and 300 weekly. Revenue was stable, averaging around $100 per week, with a peak of $126 in mid-December. Active users showed minor fluctuations but remained around 500 throughout the quarter.

This data, sourced from Sensor Tower, highlights the dynamic landscape of communication apps in Ghana. For more detailed insights, visit Sensor Tower.